About this course
Course Duration: 2 Hours 45 Minutes
This beginner course will focus on the interaction that users have with products, such as websites, apps, and physical objects. They make those everyday interactions useful, enjoyable, and accessible.
In this course, you will learn how to outline and complete the design process from beginning to end, this will include: Empathizing with users; Defining user pain points; Coming up with ideas for design solutions; Creating wireframes, mockups, and prototypes; Testing designs through usability studies; Iterating on designs based on feedback and Lunching.
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One of the most important phases in UX design is actually done before the product team creates anything. Before you can build a product, you need to understand its context for existence. The product definition phase sets the foundation for the final product. During this phase, UX designers brainstorm around the product at the highest level (basically, the concept of the product) with stakeholders.
This phase usually includes:
- Stakeholder interviews: interviewing key stakeholders to gather insights about business goals.
- Value proposition mapping: thinking about the key aspects and value propositions of the product: what it is, who will use it, and why they will use it. Value propositions help the team and stakeholders create consensus around what the product will be and how to match user and business needs.
- Concept sketching: creating an early mockup of the future product (can be low-fidelity paper sketches of the product’s architecture).
This phase typically ends up with a project kick-off meeting. The kick-off meeting brings all the key players together to set proper expectations both for the product team and stakeholders. It covers the high-level outline of the product purpose, team structure (who will design and develop the product), communication channels (how they will work together), and what stakeholders’ expectations are (such as KPIs and how to measure the success of the product).
